Always Be Closing - An old sales strategy that says that everything a sales rep does is in the singular pursuit of closing a deal. It implies that if the deal is not completed, then everything they did is a failed step.

Accounts are records of interactions with a prospective business from purchase. The records include preferred services, transactions, and contact information.

The Annual Contract Value means how much money, we make from a customer's contract every year. We compare this to how much we earn from a customer over their entire time with us (Customer Lifetime Value) to understand how long it takes to cover the cost of getting that customer.