Cold calling

Making unprompted calls to sell products or services to prospects. Prospective customers

Closing ratio

Also known as the Deal win-loss ratio. It is defined by the number of prospects that are converted into paying customers by a sales representative. It’s used to gauge the short-term performance of a sales representative and can also be used for sales forecasting, and predicting profits. Teams always look to improve the closing ratio to grow faster

Conversion Rate

The proportion of individuals who successfully take a specific action on a single webpage, like submitting a form, is known as the conversion rate. Webpages that have high conversion rates are doing well, whereas those with low rates are not performing as effectively.

Customer Relationship Management (CRM)

Software that businesses use to organize and manage interactions with their customers and potential customers. It helps companies keep track of customer information, communication history, and sales activities, allowing them to improve customer relationships and streamline their sales and marketing processes.